The Report Offers:

  • An abundance of statistical survey results with over 60 tables and figures and accompanying explanatory analysis to help guide business strategy.
  • Key data and characteristics of those vested in wellness and offers insights to guide product development and strategic initiatives. 
  • New insights to market existing tourism products in ways that resonate with leisure travelers and wellness consumers. 
  • A timely perspective on today’s vacation experience from trip planning to purchase patterns and post-trip perceptions. 
  • A re-examination of the impact of vacations on productivity and a fe health and happiness.

Key Findings:

  • Demographics/Segmentation: Age, Sex, Marital Status, Education, Household Income, Residence
  • Psychographics
  • Travel Purchase Patterns: How, When, Who & What
  • Trip Planning & Trip Behavior
  • Activity Preferences
  • Preferred Destinations - Past & Future
  • Barriers to Travel: Domestic & Abroad
  • Consumer Motivations & Perceptions
  • Role of Health, Productivity & Happiness
  • Levels of involvement in wellness activities & overlapping tourism products

The Report is of Benefit To:

  • Travel Sellers, Suppliers and Destinations
  • Associations: health, corporate wellness, travel and hospitality
  • Wellness Providers: Hospitals, medical groups ad health educators 
  • Wellness Practitioners: yoga, meditation, fitness, nutrition, massage and bodywork 
  • Corporations and insurance groups focusing on workplace wellness
  • Organizations focused on sustainability & corporate social responsibility
  • Educational institutions offering wellness coaching and workplace wellness programs
  • Educational institutions offering travel, tourism and hospitality programs

Many Thanks To Our Expert Reviewers 

John de Graaf - Author, Take Back Your Time
Carolin Lusby, Ph.D. -  Professor, Leisure & Recreation, Floria International University & Founder, Climbing Horizons
Jeremy McCarthy - Director, Global Spa Development, Starwood Hotels and Author, The Psychology of Spas and Wellbeing
Jim Reddekopp Jr. -  Immediate Past Chairman & CEO, National Tour Association and Founder, Earth Bound Tours